Product Marketing & Growth Strategy
Product Marketing & Growth Strategy
A N D R E I A R U I V O
ANDREIA RUIVO
A N D R E I A
R U I V O
I help businesses create meaningful user experiences.
I work, speak and write in English🇬🇧, Portuguese 🇵🇹 & Italian 🇮🇹
I help businesses create meaningful user experiences.
I work, speak and write in English🇬🇧, Portuguese 🇵🇹 & Italian 🇮🇹
Creating strategies for
meaningful growth
De-risking marketing, sales, and product initiatives using behavioural design and psychology principles.
De-risking marketing, sales, and product initiatives using behavioural design and psychology principles.
De-risking marketing, sales, and product initiatives using behavioural design and psychology principles.
Sharpening Positioning &
Messaging
I work with founders, marketing and product teams to sharpen, define and align positioning, by clearly defining the target audiences and product capabilities.
Sharpening Positioning &
Messaging
I work with founders, marketing and product teams to sharpen, define and align positioning, by clearly defining the target audiences and product capabilities.
Creating Copy &
Landing Page Layouts
I translate the product positioning into copy and assets that convert, when working in-house though creative briefs. that are clear, when working solo, by through a hands-on approach.
Creating Copy &
Landing Page Layouts
I translate the product positioning into copy and assets that convert, when working in-house though creative briefs. that are clear, when working solo, by through a hands-on approach.
Leading GTM & Launch Campaigns
I create GTM strategies and manage complex launch campaigns from inception to completion, I help create seamless projects that accurately hit milestones.
Leading GTM & Launch Campaigns
I create GTM strategies and manage complex launch campaigns from inception to completion, I help create seamless projects that accurately hit milestones.
Sharpening Positioning &
Messaging
I work with founders, marketing and product teams to sharpen, define and align positioning, by clearly defining the target audiences and product capabilities.
Positioning &
Messaging
I work with founders, marketing and product teams to sharpen, define and align positioning, by clearly defining the target audiences and product capabilities.
Creating Copy & Landing Page Layouts
I translate the product positioning into copy and assets that convert, when working in-house though creative briefs. that are clear, when working solo, by through a hands-on approach.
Creating Copy & Landing Page Layouts
I translate the product positioning into copy and assets that convert, when working in-house though creative briefs. that are clear, when working solo, by through a hands-on approach.
Leading GTM & Launch Campaigns
I create GTM strategies and manage complex launch campaigns from inception to execution, I help create seamless projects that accurately hit milestones.
Leading GTM & Launch Campaigns
I create GTM strategies and manage complex launch campaigns from inception to execution, I help create seamless projects that accurately hit milestones.
Experience
Experience
Experience
Head of Marketing
Head of Marketing
Head of Marketing
Studio Macbride
Studio Macbride
June 2023 - Present
June 2023 - Present
Product Marketing Lead
Product Marketing Lead
Product Marketing Lead
N26
N26
October 2021 - June 2023
October 2021 - June 2023
Senior Product Marketing Manager/Lead
Senior Product Marketing Manager/Lead
Senior Product Marketing Manager/Lead
Kontist
Kontist
May 2019 - September 2021
May 2019 - September 2021
Head of Marketing
Head of Marketing
Head of Marketing
Quiqup
Quiqup
May 2018 - Jan 2019
May 2018 - Jan 2019
Senior Marketing Manager
Senior Marketing Manager
Senior Marketing Manager
Quiqup
Quiqup
Aug 2017 - May 2018
Aug 2017 - May 2018
Skills
Skills
Skills
Growth
Growth
Growth
Product Marketing
Product Marketing
Product Marketing
Lifecycle Marketing
Leadership
Social Media
Content Marketing
Content Marketing
Content Marketing
Integrated Marketing
Integrated Marketing
Integrated Marketing
B2C
B2C
B2C
B2B
B2B
B2B
UX Research
UX Research
UX Research
Usability Testing
Usability Testing
Usability Testing
Behavioural Design
Behavioural Design
Behavioural Design
GTM Strategy
GTM Strategy
GTM Strategy