I create meaningful behavioural science fulled product and marketing experiences.
I am product marketer with over a decade of experience devising, managing and implementing integrated marketing campaigns for B2C & B2C within Fintech, e-commerce, logistics, service and retail industries, having previously worked for high profile startups and scale ups in London, Rome and Berlin.
I work at the intersection of product, content, brand, marketing and digital – GTM, product launches, content and social media strategies, lifecycle comms journeys, and website experiences.
An avid learner and polyglot, I lead by example and apply my international experience and behavioural design know-how to create seamless experiences, aligning customers’ needs and business goals and increasing success rates.
Services
I work in-house or freelance with a variety of industries and easily adapt my approach depending on your needs.
→ JTBD research
→ Unmoderated interviews
→ Customer journey mapping
→ Behavioural problem analysis
→ Positioning & messaging strategy
→ New marketing processes & operations
→ Digital campaign strategy
→ Product launch & Go-to-Market strategy
→ Content strategy & production
→ Sales strategy & enablement
Projects
I work with both B2C & B2B, wether you are a solopreneur, small business, startup, scaleup or large corporation my approach will move you from noise to meaning.
Brand pivot with JTBD - Kontist, Berlin
Website Redesign - Kontist, Berlin
Corona Comms Strategy - Kontist, Berlin
New Onboarding Comms - Kontist, Berlin
Revamping Onboarding Comms - N26, Berlin
Website Redesign - N26, Berlin
Content Strategy - SdMBd - Interior Design Studio, London, Berlin
Website Launch - SdMBd - Interior Design Studio, London, Berlin
Go-to-market & Product Launch - Skycharge, Berlin